If we use TotalFloral will we be giving up control of our program?
TotalFloral exists to execute your floral plan. Our customer-based teams
work with you to develop a winning floral strategy and then work for you
to insure its successful execution. Together we can sell more floral!
Will using the TotalFloral business model increase my cost of goods?
An important part of beginning this process is to understand a new
client's existing floral business. By closely examining your current
practices we will be able to identify what efficiencies could be
realized by engaging TotalFloral. In our experience client's cost of
goods will not rise above pre-TotalFloral levels.
I am an experienced floral director. What benefit would there be to
utilizing TotalFloral?
Experienced floral directors understand better than anyone that a
brilliantly conceived floral plan executed poorly at store level is
bound to fail. In today's business environment, merchandising support at
store level is a rare commodity. The TotalFloral business model provides
the experienced floral director with the resources to brilliantly
execute his or her floral plan.
How does TotalFloral make money?
By consolidating a client's floral purchases and using TotalFloral's
existing buying power, TotalFloral is able to make a profit on the
margin between the cost of its purcahses on behalf of the client and the
agreed upon delivered price to the client. All transactons on behalf of
the client are "open book".
Will I have to stop using my favorite vendors?
TotalFloral is vendor neutral. There is a very good chance we are
already purchasing product from your preferred vendors!
What volume of business do I need to do before TotalFloral will be able
to help me?
TotalFloral's investment in your floral business is front loaded. The
TotalFloral business model begins generating resources to build your
business immediately!
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