Sweetbay
Welcome Sweetbay Supermarkets as TotalFloral’s newest client!

In 1996 the Delhaize Group, one of the world’s largest retailing concerns, acquired the Kash n’ Karry supermarket banner. At the time, Kash n’ Karry had 134 stores operating the west coast of Florida. Soon the well-known operating expertise of Delhaize began to take hold. Infused with new capital and new management, a new attitude quickly followed. In January of 2004, the group announced the creation and roll-out of a completely new format called Sweetbay Supermarkets.

The new brand will focus on strong perimeter departments and ethnic offerings. Fresh departments merchandised in the signature, upscale yet affordable, Delhaize style make Sweetbay a sure winner in the marketplace. By the end of 2007, the entire chain will have been transformed into the Sweetbay banner / format and will reflect the new concept and positioning within the competitive Florida marketplace.

In June 2006, Sweetbay announced that it had selected TotalFloral to manage and direct its floral program. As a company, TotalFloral is excited and honored to become part of such a ground - breaking, cutting - edge format. The opportunity to leverage our floral expertise in a new format that is focused on freshness is unparalleled in the industry.

To learn more about Sweetbay, visit their website : www.sweetbaysupermarket.com

Sweetbay Business Development Team

Marvin Shields
Corporate Business Development Manager, Sweetbay Supermarkets
With over thirty years of supermarket floral experience, Marvin Shields was the perfect choice to build and lead the Sweetbay floral team. Marvin's wealth of experience will help build a floral tradition of top-notch merchandising and excecution at sweetbay to match its reputation in produce. Marvin and the Sweetbay floral team are well on their way toward floral excellence.

Laura Kelly, Kim Collins
Floral Business Counselors, Sweetbay Supermarkets
Laura and Kim bring passion and commitment to excellence to work with them every day. Sweetbay in-store personnel have come to rely on their expertise on all things floral as they work to grow their business. We are very pleased and proud to have Kim and Laura on the Sweetbay TotalFloral team!


Super S Foods
San Antonio, TX

Headquartered in San Antonio, Texas this 50 – unit, family-owned supermarket takes a Fast, Fresh, and Friendly approach to retailing. Operating in the smaller towns and communities throughout the Texas Hill Country, Super S, in many instances, is the only source for grocery supplies within 50 miles. Super S takes this responsibility seriously and is very involved in community support activities in these locales.

With it’s strong commitment to freshness, establishing a fresh floral program made perfect sense for Super S. Carrie Moriarity, along with the folks at Super S, are working hard at developing a dynamic everyday floral program. Because of their unique customer base, Super S has the opportunity to be the retailer of choice for fresh floral in the areas they serve.

To learn more about Super S Foods visit : www.supersfoods.com



Affiliated Foods Midwest
Norfolk, NE
Elwood, KS

Serving over 900 independent grocers in a 12 state area is a big job. But then again, AFM is a big company. With sales approaching 1 billion dollars, AFM is one of the country’s leading regional grocery wholesalers. When TotalFloral was chosen to lead AFM’s floral program, the reason for AFM’s success was apparent. An unfailing commitment to service for the retailers it serves is a theme that runs through everything AFM does.

Carrie Moriarity, has established a client based team in Norfolk NE in order to support personnel in the AFM warehouse and assist in program development. The AFM story embodies the TotalFloral approach to building a floral program. Place talented people at the client location and watch as good things happen.

To learn more about Affiliated Foods Midwest visit : www.afmidwest.com