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Welcome Sweetbay Supermarkets as TotalFloral’s newest client!
In 1996 the Delhaize Group, one of the world’s largest retailing concerns, acquired the Kash n’ Karry supermarket banner. At the time, Kash n’ Karry had 134 stores operating the west coast of Florida. Soon the well-known operating expertise of Delhaize began to take hold. Infused with new capital and new management, a new attitude quickly followed. In January of 2004, the group announced the creation and roll-out of a completely new format called Sweetbay Supermarkets.
The new brand will focus on strong perimeter departments and ethnic offerings. Fresh departments merchandised in the signature, upscale yet affordable, Delhaize style make Sweetbay a sure winner in the marketplace. By the end of 2007, the entire chain will have been transformed into the Sweetbay banner / format and will reflect the new concept and positioning within the competitive Florida marketplace.
In June 2006, Sweetbay announced that it had selected TotalFloral to manage and direct its floral program. As a company, TotalFloral is excited and honored to become part of such a ground - breaking, cutting - edge format. The opportunity to leverage our floral expertise in a new format that is focused on freshness is unparalleled in the industry. Stay tuned for developments as TotalFloral builds the Sweetbay Floral Team!
To learn more about Sweetbay, visit their website : www.sweetbaysupermarket.com
1000 South Second Street
Sunbury, PA 17801
Founded in 1912 in Sunbury, PA, Weis Markets has grown into one of the premier regional retailers in the country. Weis Markets' core trading area includes most of rural central Pennsylvania and throughout Maryland. Long respected as one of the most profitable companies in the industry, this 165 - unit chain prides itself on disciplined cost-controls and catering to its conservative central Pennsylvania / Maryland clientele.
TotalFloral's relationship with Weis Markets began in 1994 as a supplier of tropical foliage from South Florida. Over the next few years, the TotalFloral - Weis Markets relationship grew. In 1998, Weis Markets partnered with TotalFloral to lead their floral program. Through the deployment of TotalFloral's in-store Floral Business Counselors, Weis Markets has seen their floral program more than double in sales.. Today, even though much progress has been made, floral opportunities abound at Weis Markets. TotalFloral looks forward to continuing this 8 - year relationship by continuing to invest and add value to the Weis Markets floral program.
To learn more about Weis Markets, visit their web site: www.weismarkets.com
Barbara Weishaar
Corporate Business Development Manager, Weis Markets
Barbara is responsible for growing the business at Weis Markets by effectively directing the activities of the 5-person Floral Counselor staff. Barbara works at the Weis corporate headquarters and reports to the Weis Floral Category Mgr., Cina Mellott. Together, Cina and Barbara work toward a common goal: Growing floral sales and profits at Weis. Barbara and her Team are the embodiment of TotalFlorals client-team approach to solving problems, adding value, and building business. We are proud to have Barbara on our Team and look forward to great things from her and the Weis program.
Sarah Coursey, Jeannie Witmer, Larisa Palmentere, Tammy Smith, Linda Bair
Floral Business Counselors, Weis Markets
Our staff of Floral Counselors brings excitement and energy to the task of supporting Weis Markets' in-store personnel. Through training and education, these talented individuals counsel in-store Associates on successful floral shop operations. Their areas of expertise include: floral merchandising, care and handling, ordering, and shop financials. The Weis Markets' success story is due in large part to the ability of our dedicated team of Counselors to drive home floral initiatives at store level. It's fun to put together a great floral business plan. It is even more fun knowing you have a staff out in the field to ensure the plan gets executed!
Grocery Wholesaler and Regional Chain Business Development
Carrie Moriarity
Corporate Business Development Manager
Carrie, who is one of TotalFloral's most experienced field people, has the responsibility for establishing the programs at a number of new clients. At AFM, and Super S Foods, Carrie will be working closely with the warehouse staff and customer contacts at each one of these clients to share the
value proposition each team has to offer. It is our goal to establish a solid 52-week floral program at each of these clients so that dedicated support personnel may be placed at each location. Carrie is looking forward to the challenges and opportunities that lie ahead at each of these important client's programs.
San Antonio, TX
Headquartered in San Antonio, Texas this 50 – unit, family-owned supermarket takes a Fast, Fresh, and Friendly approach to retailing. Operating in the smaller towns and communities throughout the Texas Hill Country, Super S, in many instances, is the only source for grocery supplies within 50 miles. Super S takes this responsibility seriously and is very involved in community support activities in these locales.
With it’s strong commitment to freshness, establishing a fresh floral program made perfect sense for Super S. Carrie Moriarity, along with the folks at Super S, are working hard at developing a dynamic everyday floral program. Because of their unique customer base, Super S has the opportunity to be the retailer of choice for fresh floral in the areas they serve.
To learn more about Super S Foods visit : www.supersfoods.com
Norfolk, NE
Elwood, KS
Serving over 900 independent grocers in a 12 state area is a big job. But then again, AFM is a big company. With sales approaching $ 1 billion dollars, AFM is one of the country’s leading regional grocery wholesalers. When TotalFloral was chosen to lead AFM’s floral program, the reason for AFM’s success was apparent. An unfailing commitment to service for the retailers it serves is a theme that runs through everything AFM does.
Carrie Moriarity, AFM’s floral business manager, recently moved to Omaha, NE in order to be closer to the Norfolk, NE based wholesaler. Additionally, TotalFloral has placed floral support personnel in the AFM warehouse to assist in program development. The AFM story embodies the TotalFloral approach to building a floral program. Place talented people at the client location and watch as good things happen.
To learn more about Affiliated Foods Midwest visit : www.afmidwest.com
Elizabeth, New Jersey
Founded in 1946, Wakefern has grown into the largest retailer-owned grocery cooperative in the country. Individual co-op member retailers operate over 200 ultra high-volume stores under the ShopRite banner in New Jersey, New York and surrounding areas. Long recognized for sharp pricing and contemporary merchandising, Wakefern and its ShopRite stores stand as a beacon of leadership for other wholesalers and co-ops to learn from.
Lauren Griffin
Corporate Business Development Manager
Lauren Griffin of TotalFloral manages the potted, blooming and foliage categories for the Wakefern floral program. Under Lauren’s stewardship these categories experience the highest percentage sales gains of any floral category. TotalFloral looks forward to continuing to not only grow the business with Wakefern, but also to grow and develop our new relationship with them.
To learn more about Wakefern visit : www.shoprite.com
Chicago, IL
When the forefathers of IGA sought to create an independent grocer system more than 75 years ago, it is unlikely they ever imagined the impact their vision would have on the world's grocery industry. What started as a small alliance of grocers in New York, IGA has become a global supermarket network with worldwide sales of over $21 Billion. Today's IGA includes more than 4,400 Hometown Proud Supermarkets in 43 countries serviced by 37 independent distribution companies.
Competition is high in the ever-changing retail environment. To ensure IGA Retailers are ready to meet the challenge, IGA created a unique learning environment for members of the IGA Institute. The Institute is developing an interactive learning environment that will integrate all functional areas of the supermarket business. TotalFloral is providing best-practices content to the IGA Institute as they develop the floral section of their interactive learning center. Once completed, not only will IGA Retailers have access to the latest in floral merchandising trends and operations, but also TotalFloral's clients will be provided access to this wonderful learning tool.
Stay tuned as TotalFloral and the IGA Institute develop this cutting-edge learning center! To learn more about the IGA, visit their website at www.iga.com
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